Web design is about a whole lot more than just looking pretty. There’s plenty of substance behind Web development that needs to be implemented to successfully appease your visitors. There is an actual psychology behind how logos and branding is designed. For instance, have you noticed that a lot of restaurants use the color red in their designs? This is because the color red makes you feel hungry.
Sure, everyone sees the world differently, but there are general rules that apply that can be used when designing your website. The key is to appeal to as many people as possible, which can be done with a bit of psychology. Here’s some background on how to do this effectively.
Understanding the Brain
The job of every brand is to create a good experience for its customers. In order to do this, you have to develop the customer journey based on how the mind works. One thing we know about the human brain is that is desires order. In your website design, you can implement this easily by creating a structure that is very organized.
Our brains are capable of identifying patterns, allowing us to learn and understand more quickly. This is why it’s good to use a Web design that features hierarchy. This is a pattern frequently used in business websites.
It’s also a good idea to use designs that are familiar and comfortable. According to the Neilson Norman Group, it’s best to use recognition rather than recall when designing your website. People can’t remember everything, and this can be frustrating at times. This is why big corporations effectively use recognition in their site design.
For example, Google helps users with auto-fill functions based on users’ past browsing habits. Amazon and other e-commerce sites have areas that show items you previously viewed and also makes recommendations based on your browsing history.
Appealing to the User
Beauty is in the eye of the beholder, but there are fundamentals to this. There are certain things that most people find pleasing. A nice site design is essential for making the user experience a satisfying one.
Color is one element that helps brands to connect with users subconsciously. For instance, blue helps to instill trust and yellow and orange bring feelings of warmth and happiness. Green evokes optimism, making it ideal for charities and fund raising. There’s a whole world of color psychology to explore, so research it to see how you can effectively implement it into your website design.
Hugh Benjamin has helped design fully functional websites for small businesses across the globe. He uses a variety of techniques to help drive traffic and provide a great user experience, including SEO, content marketing, video marketing, social media marketing and Web design.