What ways can you improve your mobile marketing efforts to prepare for the end of the year holidays? This is the question every business and brand should be asking themselves, especially with the holidays coming up very soon. Mobile marketing is by far one of the most effective ways to reach customers and prospects. It works for both large corporations and the small mom and pop shop. The revenue potential can be substantial if done correctly.
According to Business Insider, companies dished out $10.46 billion on mobile marketing back in 2013. This was nearly double what it was in 2011 at $5.3 billion, so you can imagine how much marketers are going to spend in 2016. It’s big business, but isn’t expensive, making it perfect for local small businesses.
If you’re looking to jump on the bandwagon, then you should do it soon. Here are some tips to help you along.
Use QR Codes, But with a Strategy
QR codes provide a convenient way for mobile users to access your ads and coupons. But if these aren’t strategically placed, it can drag your campaign in the mud. Make sure your QR codes aren’t placed in locations where mobile users can’t access them, such as on the side of a moving vehicle or underground where wireless signals don’t work. Also, include a clear call to action, asking users to download, scan or whatever it is they must do to complete the conversion.
— HUGH BENJAMIN (@hughbenjamin) September 9, 2016
Optimize Your Content for Mobile Users
All of your content should be accessible on mobile devices. With that said, you need to ensure that everywhere you post content is accessible to mobile users. Your website design should be responsive, along with the third-party sites you publish on. Responsive designs are the better option to creating a mobile version of your website.
Take Advantage of SoLoMo Marketing
SoLoMo stands for social, local and mobile marketing. The three tie together in synergy and shouldn’t be overlooked. Mobile users are shopping and socializing at the same time, so this makes complete sense for small business owners to use. You can work with an Internet marketing professional to build a SoLoMo campaign that is ideal for your company and audience.
Hugh Benjamin is an Internet marketing expert who has worked with small businesses all throughout the world. His services incorporates all aspects of online marketing, which includes online reputation management, social media marketing, content marketing, search engine optimization, business consulting, website design and PPC marketing.