Starting online business makes a ton of sense in today’s technologically-savvy world. The old and the young are using mobile devices to shop for items locally and from abroad. Because of the ecommerce business is booming, you’re going to have to do whatever you can to set yourself apart from your competition. While online reputation management strategy is a must-have, there are basic essentials that you shouldn’t overlook.
Allowing Fast Checkouts
Most people today own a PayPal account and like to use it for their online purchases. You can make your ecommerce site more appealing by offering a variety of payment options, including credit cards, bank accounts and PayPal. The great thing about PayPal is that it speeds up the checkout process, since customers don’t have to enter any card numbers or addresses.
Keep a watch on other emerging payment portals that consumers may turn to. The more payment options you offer, the better.
— HUGH BENJAMIN (@hughbenjamin) September 27, 2016
Making SEO a Top Priority
Optimizing your ecommerce website for search engines should be a no-brainer. Believe it or not, 30.5 percent of all traffic that comes to most ecommerce sites is from organic searches from Bing, Google, Yahoo and a number of other search engines (according to a Yotpo study with 18,000 ecommerce websites).
This is something that shouldn’t be taken lightly, especially if you’re looking for more traffic – and who isn’t? There are different ways you can spruce up your SEO, such as by getting backlinks on sites with authority and implementing appropriate keywords throughout your site.
Hiring a Social Media Marketer
You’re going to need someone to handle your social media presence 24-7. You have other things to worry about, so leave this to the pros. Don’t overlook the value social media profiles can offer your brand. It can help build rapport, maintain a strong reputation and boost your incoming traffic. Not to mention it could potentially increase your conversion rates.
Offering Below-Retail Prices
You can learn a lot from the likes of Walmart, McDonald’s and other brands that have made millions being the cheaper option. It’s not required of you to offer products at rock bottom prices, but you should at least try to be cheaper than your competition.
Once you’ve successfully opened up your ecommerce website, make sure you’re taking the right steps to get it noticed!
Hugh Benjamin is an internet marketing expert that has worked with various ecommerce site owners with their SEO, online reputation management, social media marketing, PPC management, content marketing and business development consulting.