More and more brands are finding the value of having a personal brand, but there are still a few stragglers who feel it’s not necessary to have. You have the Internet to thank for the emergence of personal branding, which a few decades ago didn’t even exist. People on the Web are looking to connect with people and brands with personality. Personal branding satisfies this desire on multiple fronts – it enables people to get to know you as a person, builds authority and trust, and helps to convert prospects into customers.
Consumers are simply more willing to purchase from brands that they know and trust. But if you’re still not convinced of the importance of personal branding, make sure it’s not due to the following myths I’m about to debunk.
Myth 1: Your Reputation is All You Need
Some entrepreneurs mistakenly believe that their reputation represents their personal brand. But this isn’t true. Your reputation is something that is word of mouth, while your personal brand is something that people can actually see and interact with.
— HUGH BENJAMIN (@hughbenjamin) September 1, 2016
Myth 2: Personal Brands Are About You Only
This is a concern some professionals have who are worried about coming off as egotistical. But the truth is, your personal branding isn’t really all about you, it’s about the things you know and care about. You should spend more of your time sharing your thoughts than talking about yourself and your business.
Myth 3: Your Personal Brand Competes with Your Company Brand
If anything, your personal brand should work hand-in-hand with your business brand. What should really be happening is your business brand getting double the exposure. Strong personal brands are nothing more than a showcase of the person behind the scenes of your organization. It’s like getting an opportunity to connect with the man behind the curtain in the Wizard of Oz.
Myth 4: Personal Brands Aren’t Really Necessary
Some still feel personal brands are nothing more than an accessory – something that’s nice to have, but not really necessary. Truth is, you have a personal brand whether you want one or not. People will talk about you when you’re around and when you aren’t. What they say will reflect your image and business brand. So being proactive about building your personal brand will ensure that people see you in the correct light.
Hugh Benjamin is an Internet marketing expert who works with entrepreneurs, helping them to build up their personal and business brands. He does this using a number of tactics, such as SEO, social media marketing, content marketing, online reputation management, business development consulting, website design and PPC marketing.