The Long and Short of Content
Long content isn’t necessarily the best content. “It’s good to mix things up a bit, so focus on delivering quality short-form content as well,” advises Hugh Benjamin, an Internet marketing expert. This should be designed to be highly shareable. Consider repurposing long-form content you already have. Include charts, graphics and images if appropriate – this will help it perform better on social media.
— HUGH BENJAMIN (@hughbenjamin) December 2, 2016
Titles; put some thought into it
It’s not always easy coming up with topics for your blog. “One way to appease your audience is to offer a nice blend of trending topics and evergreen topics of interest,” states Hugh Benjamin, an Internet marketing expert. If you’re going to focus on emerging topics, make sure to be one of the first to write on it. If you wait too long, you’ll just get washed away by the flood of others posting the same on their blogs.
The Intelligent Consumer
Remember, B2B audiences are consumers. “Some content marketers are intimidated by B2B audiences and end up writing content that isn’t suitable. Just treat them the same as you do typical consumers,” advises Hugh Benjamin, an Internet marketing expert. This means using viral headline structures and phrases that promise unmatched value (just make sure you deliver).
Facebook is NOT the End All – Move On
There are more social media networks to try than Facebook, Twitter and LinkedIn. “It’s good to spread your wings a little bit to see what else is out there. You may find that networks like Blab, Periscope and YouTube to be just as beneficial for your social media campaigns,” notes Hugh Benjamin, an Internet marketing expert.
Facebook is a great venue for reaching both B2B and B2C markets. “It doesn’t matter who your target audience is – great content attracts all,” says Hugh Benjamin, an Internet marketing expert. Use viral headline structures and share news – these both tend to do well on Facebook for B2B and B2C readers. Focus news content on new products and research.