You’re well-aware of all the popular social media networks out there, such as Twitter, Facebook, Google+ and Pinterest. But there are a flood of other platforms out there that are emerging and rising to new heights. These secondary social networks deserve looking into because they have an added personal touch – they can help increase your local sales substantially. Of course, this will all depend on how well you can get users to engage with your brand.
Let’s take a look at some of the secondary social networks you should be added to your local marketing strategy.
Foursquare is Like Facebook
If you had to put Foursquare somewhere, it would be along the lines of Facebook. It’s designed to have users check-in wherever they are, which can be seen by friends and followers. You simply post a comment or photo and tag it with a business or destination. The way you can take advantage of this is to sign your business up to Foursquare, so that it is a part of the database for tagging. This database is used by Instagram and Pinterest as well, so you can increase your reach even more so. You can also make your own posts using your business as a tag, such as for special events, promotions and so on.
This is by far one of my favorite because it boasts a large market of business professionals – almost 90 million American adults to be exact. When it comes to B2B, LinkedIn is the spot to be. Aside from having a personal account, you should create a company page. You can use this as a hub for your employees and employee candidates. You can also use your profile to engage in groups related to your business.
Q&A Sites and Forums
There are a variety of Q&A sites out there that you can take advantage of. Why should you? Because this is where many people go to look things up. If you can answer people’s questions, they will start to see you as an expert and what they’ll find on your profile is a link to your business website. Sites you can use include Yahoo! Answers, Quora, Avvo and TripAdvisor.
The final platform we have to mention has about 60 million American users. Instagram is owned by Facebook and has a nice mix of features that resemble Pinterest and Foursquare. It’s a highly visual platform, so you have to get real creative if your business isn’t visual. For instance, you can post infographics and memes. Users publish photos and also usually tag their location, so definitely an opportunity to market to a local audience.
Hugh Benjamin is an Internet marketing expert who specializes in social media marketing, SEO, content marketing, ORM, Web design and business development consulting.