In health care, doctors say the best form of medicine is prevention. The same goes for terrorism, crime and anything else that can cause harm to good people. In business, your online reputation is a precious tool that you can use to boost your visibility and revenue. But when people come along and tarnish your brand reputation, it can cause irreparable damage.
The best way to remedy online attacks on your business is to prepare for it in advance. Now, you never quite know when your company isn’t going to be attacked, and you don’t have to. If you start making plans now, you can potentially save your company from potential embarrassment.
Here’s what you can do to start preparing today.
Start Building Your Online Content
The Web is nothing but a big ol’ pool of content that’s strung together by links. Everything from the videos and social media to blog posts and online reviews are collected by search engines. These are also the mediums people use to vent about brands. If you start pushing out your own content using your brand keywords and can push your content up to the first pages of Google, then the negative content will be nowhere to be found.
Optimize All of Your Content
All the content you post on behalf of your brand should be optimized with keywords. These keywords should be selected based on a variety of factors, such as search terms your audience uses when searching for your business. An SEO expert can help you decide the list of keywords to use for the content you publish.
Humanize Your Brand
You don’t want to give visibility to a brand that people will dislike. Look for ways to humanize your brand, so people will relate to and like your company. There are different ways you can accomplish this, such as by talking about the charities you support, community service you offer and sharing your company story.
Monitor Your Online Mentions
The great thing about the Web is that you can easily keep track of what’s posted on it. You can set up alerts on Google and even social media sites to be notified when your brand or hashtags are mentioned. This can be emailed to you daily, weekly or in real time.
Your online reputation is everything for your brand. Make sure you’re doing whatever you can to protect it.
Hugh Benjamin is an Internet marketing expert who uses content marketing, video marketing, online reputation management, Web design and SEO to grow small businesses into successful companies.