Everything about your brand should be unique, so that it stands out in a good way. “Think of McDonald’s golden arches and Disney’s Mickey Mouse ears. They’re both very distinct and people can spot them out from a mile away,” points out Hugh Benjamin, an Internet marketing strategist. This is all a marketing ploy to engrave people’s minds with their brands, and it works quite well.
In the digital age, everything is online. We have seen Internet brands successfully create memorable logos. For example, Google, Yahoo and Facebook. Surely, you know each of their logos and can probably draw them from memory. Taking this concept, we go into why it’s a good idea to customize your photos.
Why Customize Photos
The Internet is filled with pictures, some personal and others business related. A quick Google search will reveal the millions of images on the Web, ranging from clothes and people to electronics and real estate. Whatever can be photographed or drawn can be found there, and they’re up for grabs by bloggers. Customizing your photos helps to ensure no one steals them without permission. Customizing images can also help with branding/marketing. Those who see them will know it’s associated with your brand, which could in turn earn you some business and traffic.
The other reason is because it’s great for SEO. Reusing the same images everyone else is using takes away from your ranking ability. Implementing unique photos into your blog and website helps it to rank higher. So if you’re trying to get to or maintain your spot on Google’s SERPs, then you definitely need to consider customizing your pictures, so that they are original.
So how do you go about doing that? It’s easy and all you need is a version of PowerPoint to get the job done.
Customizing Your Pictures
You can take photos you’ve purchased from iStock or a photographer or that you’ve taken yourself and upload them to PowerPoint for editing. Here are the steps:
- Open a blank file, then go to the Insert tab and click Picture (found in the Images group).
- Search for the image you would like to customize, then click Insert.
- Go to the Insert tab and click WordArt in the Text group. Then select the text style you plan to use.
- Select the watermark, then drag and drop it where you want it to be on the image.
- Click on the watermark and begin typing the text you want to appear.
You can save your watermarked image by right clicking the photo and selecting Save as Picture.