Having loyal customers is the key to building an empire. I’ve seen small businesses grow from one-person organizations to having 50 to 100 employees when using the right techniques. Consistently seeking new leads is crucial, but not as important as retaining customers. Unfortunately, a lot of companies struggle in this area. It’s even harder for e-commerce businesses, since there are so many competitors for shoppers to choose from.
Consumers are consistently looking for the best deal, so if a competitor has a similar product at a cheaper price, then you can almost guarantee they will purchase from them instead. The only way to overcome this uphill battle is to adopt a customer-centric approach. Everything you do should revolve around the needs and wants of your target customer.
If you’re interested in building customer loyalty, then follow these tips.
Highlight Your Product’s Value
When people first enter your site, they should quickly find your products and the benefits it offers. It’s very important to highlight the value of your products, so that visitors are easier to convert. They are there to do research, so make it easier for them to determine whether they want your product or not. To do this, focus on the problem your customers have and how it can solve it.
— HUGH BENJAMIN (@hughbenjamin) September 27, 2016
Focus On Great Customer Support
Great customer service is hard to come by today. Most brands are too busy worrying about their bottom line, not thinking how poor customer support can affect profits. Make sure your customer service staff are well trained and monitored to ensure proper support is being given to prospects and customers. If you’re still using recordings, consider hiring real people – consumers want and need to be heard by live personnel.
Get to Know Your Customers
The only way to ensure you’re capable of pleasing your customers is to really get to know them. Study their shopping habits, read over their complaints and join in their conversations on social media. Important questions to know answers to include – when do they make purchases? What do they tend to buy? Why do they decide to make the purchase?
You’ll find that different age groups shop a bit differently, so you will need to segment your marketing campaigns, so that they are more personalized. This will ensure they get a more personable experience, which can help turn them into loyal customers.
Hugh Benjamin is an internet marketing expert who works together with small business owners that are looking to build up their brands and increase profits. He has done this successfully time and time again using SEO, content marketing, web design, business development consulting, social media marketing and ORM.