Every website is ranked based on its authority. Your authority ranking is what determines your position inside of search engines like Google, Bing and Yahoo. Is this ranking system used by the actual search engines? No. It was created by Moz, and is a prediction tool to help determine how well a website would rank. So in a sense, it can be used to identify what search engines will think of your websi, so you can make necessary changes.
There are over 40 key factors that help determine your Domain Authority, all of which mimic Google’s algorithm. Some include number of total links, linking root domains, MozTrust and so on. One reason to care of your Domain Authority ranking is to help compare your website to your competitors’. It’s not ideal for use for SEO purposes, since it oftentimes fluctuates.
How Your Authority Rank is Determined
Domain Authority shouldn’t be confused with Page Authority, which was used by Google to rank a specific page. Domain Authority ranks your whole domain or just the subdomains. The ranking system is on a 100-point scale. It’s important to note that it’s much easier to increase your rank from 10 to 20 than it would be to grow it from 80 to 90.
— HUGH BENJAMIN (@hughbenjamin) June 10, 2016
What You Can Do to Increase Your Rank
The links pointing back to your website (backlinks) really matter. If you have too many backlinks coming from irrelevant, low-quality websites, then this will definitely hurt your DA score. So it’s very important to find and remove these bad links, and then replace them with good ones. Sure, this will take some time to do, depending on how many bad links you have, and what work that has been done to achieve good links.
An SEO expert can build a strategy that can help generate good links, such as through writing guest posts for reputable websites and having leaders in your industry link to your site from their social media profiles. In order to get people and reputable sites to link to your website, you need to ensure that you have quality content written on there.
Content Marketing is Essential
On that note, we have to point out the high importance of content marketing for improving your Domain Authority. This should include search engine optimization and social media. You can work together with an agency to help you with the development of a content marketing strategy that will boost your Domain Authority.
Hugh Benjamin is an Internet marketing expert that specializes in link building, search engine optimization and content marketing. He also provides a number of other services, including online reputation management, social media marketing, PPC management and business consulting.