What’s great about lead magnets is that when done right, they can generate thousands of new leads monthly. It’s a cost-effective way to continuously grow your customer base. But first, you need to create a lead magnet that does its job. This is the part where many brands fail.
If this is a challenge you’re currently facing, then continue reading.
What is a Lead Magnet
Lead magnets are an essential part of online marketing. It enables brands to collect personal details from customers in order to interact with them. These can come in a variety of forms, including videos, eBooks and online access to content. Whatever it is, it needs to be valuable enough to intrigue your audience.
— HUGH BENJAMIN (@hughbenjamin) December 27, 2016
You Must Know Your Customers
Lead magnets entice people to act, such as with free downloads and eBooks. People are willing to give you their name and emails in exchange for quality content that is free. But the magnet you set up has to resonate with your customers. If they don’t care for what you’re offering, then your lead magnet will be a dud.
To save face, it’s important to study your customers. Find out who they are and what they want. What type of problems do they face regularly that you can offer a solution to?
Lead Magnets that Are Known to Work
There are various types of lead magnets you can create. However, there are a few that are known to do the job better than others:
- List of tips and cheat sheets. These should be designed to resolve a specific problem customers have.
- Free training content. This can be in the form of videos, eBooks or tools. The internet has made learning faster and easier than ever before.
- Resource-packed document. This is a bit more complex, consisting of resources, blog posts, eBooks and worksheets. Consider this an “ultimate” guide.
- Free templates. If you have customers who need templates, then this could be a great lead magnet. Templates can be designed with Word, Excel and a number of other programs.
Selecting the best lead magnets for your customers isn’t always easy. This is why you need to assess your audience and do a bit of A/B testing to see what works. You can work together with an internet marketing expert to help you pinpoint the best route to take.
Hugh Benjamin is an internet marketing expert that works with brands throughout the globe. He offers a variety of services, which include content marketing, social media marketing, ORM, SEO, business development consulting, PPC and web design.